This Privacy Policy sets out the rules for processing and protecting the personal data of persons using the www.audiomica.com online store (hereinafter: Users) and the rules governing marketing activities.
- Personal Data Controller
The personal data controller is PAULINA MIKA ASSOCIATED AUDIO BRANDS, with its registered office in Gorlice, ul. Słoneczna 2, 38-300 Gorlice, Tax Identification Number (NIP): 7381871705. For all privacy-related matters, the Controller may be contacted by e-mail at info@audiomica.com or by telephone at +48 535 524 835.
- Purposes and Legal Bases for Data Processing
Users’ personal data is processed only where necessary to operate the store or conduct communications. Processing takes place for the following purposes:
Order fulfilment (Article 6(1)(b) GDPR): Data such as first name, last name, address and contact details is used to manufacture and deliver a personalised product.
Financial and accounting settlements (Article 6(1)(c) GDPR): Processing results from tax law requirements, including issuing invoices and maintaining accounting records.
Handling enquiries and complaints (Article 6(1)(f) GDPR): Processing is based on the Controller’s legitimate interest in responding efficiently to questions and resolving potential issues reported by Users.
Direct marketing (Article 6(1)(f) GDPR): Informing existing Customers about new products in the range or similar products constitutes the Controller’s legitimate interest.
Newsletter and promotional communications (Article 6(1)(a) GDPR): Information about promotions, discounts and new products is sent only on the basis of the User’s voluntary, prior consent.
- Marketing and Analytics Activities
Standard online marketing activities are carried out in order to optimise the operation of the store and tailor the offer to Customers’ expectations:
Profiling and personalised advertising: The Controller may use tools such as Google Ads or Meta Pixel (Facebook/Instagram). These tools collect information about a User’s activity on the website, allowing relevant advertisements to be displayed elsewhere online. This takes place only where the User has consented to marketing cookies.
Abandoned cart recovery: If a User begins making a purchase and provides an e-mail address but does not complete the transaction, the system may send a one-time message reminding the User about products left in the cart.
Statistics and analytics: Store traffic is analysed (for example, using Google Analytics) to assess the popularity of individual products. The data collected is aggregated and, as a rule, does not allow the User to be identified directly.
- Recipients of Personal Data
Personal data may be disclosed to trusted partners supporting the technical operation of the store, order fulfilment and promotional activities. Some recipients process data on the Controller’s instructions, while payment service providers may act as independent data controllers to the extent required by law and the services they provide.
Courier and logistics companies (to deliver orders).
Przelewy24 payment operator – PayPro S.A., with its registered office at Pastelowa 8, 60-198 Poznań, Poland, KRS 0000347935, Tax Identification Number (NIP) 7792369887 – for initiating, processing and settling payments. When Przelewy24 is selected, the data necessary to process the transaction may be disclosed, in particular the Customer’s full name, email address, telephone number, address details, order number and description, payment amount and currency. PayPro S.A. is an independent controller of this data. Information about PayPro S.A.’s processing of personal data is available at https://www.przelewy24.pl/en/information-obligation-gdpr-payer.
The accounting firm (to meet financial settlement obligations).
Hosting and store software providers (to store data securely on servers).
Marketing and mailing tool providers (for example, newsletter systems, as well as Google and Meta within the scope of consents given for cookies).
The Controller declares that it does not sell personal data to any external entities or data brokers.
- User Rights in Relation to Data Processing
Under the GDPR, every User has full control over their personal data. This includes the right to:
Access their data and receive a copy of it.
Rectify (correct) data if it is inaccurate or out of date.
Erase data (the right to be forgotten), unless restricted by other legal provisions (for example, the obligation to retain accounting invoices for five years).
Object to marketing: The User has the right to object at any time, and without giving a reason, to the processing of their data for direct marketing purposes.
Withdraw consent at any time (for example, by clicking the unsubscribe link included in the footer of each newsletter).
Lodge a complaint with the President of the Personal Data Protection Office (PUODO) if the User believes that data processing rules have been infringed.
To exercise these rights, please contact the Controller at info@audiomica.com.
- Information About Cookies
The www.audiomica.com store uses cookies. They fall into three main categories, two of which can be managed by the User:
Essential cookies: These enable account login, remember products in the cart and allow transactions to be processed correctly. They are enabled by default because they are required for the store to function properly.
Analytics cookies: These make it possible to study how Users navigate the website in order to improve its performance and navigation.
Marketing cookies: These allow the Controller and its partners (for example, Google and Meta) to tailor displayed advertisements to individual interests.
Analytics and marketing cookies are used only after the User has given their prior, explicit consent. This consent may be managed (given or withdrawn) at any time through the information banner available on the store website. The User may also change global cookie settings in their web browser.